Broadcasting, Cable, the Internet and Beyond: An Introduction to Electronic Media
Author: Joseph R Dominick
This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a readable text that makes even the most difficult information understandable. This edition addresses the latest trends and debates in the field, including satellite radio and new terrestrial digital radio, ipods and podcasting, the growth of Google, and cable and internet advertising .
Books about economics: Creme de Colorado Cookbook or Filipino American Kitchen
The General Theory of Employment, Interest, and Money
Author: John Maynard Keynes
In 1936 Keynes published the most provocative book written by any economist of his generation. Arguments about the book continued until his death in 1946 and still continue today. This new edition, published 70 years after the original, features a new introduction by Paul Krugman which discusses the significance and continued relevance of The General Theory.
Table of Contents:
Ch. 1 | The General Theory | 3 |
Ch. 2 | The Postulates of the Classical Economics | 4 |
Ch. 3 | The Principle of Effective Demand | 23 |
Ch. 4 | The Choice of Units | 37 |
Ch. 5 | Expectation as Determining Output and Employment | 46 |
Ch. 6 | The Definition of Income, Saving and Investment | 52 |
App | User Cost | 66 |
Ch. 7 | The Meaning of Saving and Investment, Further Considered | 74 |
Ch. 8 | The Propensity to Consume: I. The Objective Factors | 89 |
Ch. 9 | The Propensity to Consume: II. The Subjective Factors | 107 |
Ch. 10 | The Marginal Propensity to Consume and the Multiplier | 113 |
Ch. 11 | The Marginal Efficiency of Capital | 135 |
Ch. 12 | The State of Long-Term Expectation | 147 |
Ch. 13 | The General Theory of the Rate of Interest | 165 |
Ch. 14 | The Classical Theory of the Rate of Interest | 175 |
App | Rate of Interest in Marshall's Principles of Economics, Ricardo's Principles of Political Economy and elsewhere | 186 |
Ch. 15 | The Psychological and Business Incentives to Liquidity | 194 |
Ch. 16 | Sundry Observations on the Nature of Capital | 210 |
Ch. 17 | The Essential Properties of Interest and Money | 222 |
Ch. 18 | The General Theory of Employment Re-Stated | 245 |
Ch. 19 | Changes in Money-Wages | 257 |
App | Prof. Pigou's Theory of Uneployment | 272 |
Ch. 20 | The Employment Function | 280 |
Ch. 21 | The Theory of Prices | 292 |
Ch. 22 | Notes on the Trade Cycle | 313 |
Ch. 23 | Notes on Mercantilism, the Usury Laws, Stamped Money and Theories of Under-Consumption | 333 |
Ch. 24 | Concluding Notes on the Social Philosophy towards which the General Theory might lead | 372 |
Index | 385 |
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