Business Research Methods
Author: Alan Bryman
The Second Edition of Business Research Methods provides essential guidance on the practice of business research and how to carry out a small-scale research project or dissertation for the first time.
It offers an encyclopedic introduction to the core concepts, methods, and values involved in doing business research, from formulating research questions, reviewing the literature, and designing a questionnaire, to carrying out data analysis and presenting research results. The strengths and weaknesses of each research method are examined to help students choose an appropriate methodology, and the wider philosophical issues and ethical controversies that affect business research are discussed to help students make informed research decisions.
The book examines in depth the distinction between quantitative and qualitative research techniques and how and when they should be used, and marries theoretical issues with topical case examples from a number of work-related fields (such as management, strategy, and marketing). It has also been comprehensively updated to reflect the growing use of the internet as a source of data and medium for conducting research, and places new emphasis on the student experience of research by relating the activities of real student researchers back to the research process.
New to this Edition
- Brand new chapter on reviewing the literature that introduces the steps involved in undertaking a critical review to help students get the most out of their reading and build a strong platform for further research.
- Themed boxes that focus on examples of real, published research, key concepts, and practical tips and skills to help students graspcore principles sooner and apply their learning to new research situations.
- Expanded online research guide that takes students step-by-step through their research project and provides essential research advice, checklists, templates, and case exercises to help students become more engaged and organized researchers.
See also: Executive Coaching or Cities in a World Economy
Managing Cash Flow
Author: Reider
• Provides the tool necessary to determine and evaluate the effectiveness of a corporation's management of cash.
• Examines how operational activities can affect cash flow management.
• Shows how effective cash flow management can improve corporate performance and increase shareholder value.
• Provides an overview of cash management techniques.
Table of Contents:
About the Authors | ||
Acknowledgments | ||
Introduction | 1 | |
Ch. 1 | Understanding Cash Management | 9 |
Ch. 2 | Managing Cash Flow - Receipts and Disbursements | 35 |
Ch. 3 | Planning and Budgeting | 69 |
Ch. 4 | Analyzing the Sales Function | 95 |
Ch. 5 | Cost Reduction Analysis Procedures | 123 |
Ch. 6 | Analyzing Non-Value-Added Functions | 176 |
Ch. 7 | Investing, Financing, and Borrowing | 239 |
Ch. 8 | Planning Cash Flow | 263 |
Ch. 9 | Controlling and Analyzing Cash Flow | 285 |
Afterword | 323 | |
App. A | Cash Study: Managing Cash Flow | 325 |
App. B | Cash Conservation Checklist | 341 |
Index | 347 |
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