Business Ethics or Strategic Marketing Management

Business Ethics: Decision-Making for Personal Integrity & Social Responsibility

Author: Laura P Hartman

Hartman/DesJardins Business Ethics is designed to prepare the student to apply an ethical decision-making model, not only in this ethics course but throughout her or his business discipline. This model teaches students ethical skills, vocabulary, and tools to apply in everyday business decisions and throughout their business courses. The authors speak in a sophisticated yet accessible manner while teaching the fundamentals of business ethics. Hartman’s professional background in law and her teaching experience in business curriculum, combined with DesJardins’ background in philosophy results in a broad language, ideal for this approach and market. The authors’ goal is to engage the student by focusing on cases and business scenarios that students already find interesting. Students are then asked to look at the issues from an ethical perspective. Additionally, its focus on AACSB requirements makes it a comprehensive business ethics text for business school courses.

Table of Contents:

1. Ethics and Business

2. Ethical Decision-Making: Personal and Professional Contexts

3. Philosophical Ethics and Business

4. The Corporate Culture: Impact and Implications

5. Corporate Social Responsibility

6. Ethical Decision-Making: Employer Responsibilities and Employee Rights

7. Ethical Decision-Making: Technology and Privacy in the Workplace

8. Ethics and Marketing

9. Business, the Environment and Sustainability

10. Ethical Decision-Making: Corporate Governance, Accounting, and Finance

Interesting textbook: Beer Can Chicken or Betty Crockers Living with Cancer Cookbook

Strategic Marketing Management: Planning, Implementation and Control

Author: Richard M S Wilson

The third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:

* Where are we now?
Strategic and marketing analysis
* Where do we want to be?
Strategic direction and strategy formulation
* How might we get there?
Strategic choice
* Which way is best?
Strategic evaluation
* How can we ensure arrival?
Strategic implementation and control

The new revised and updated third edition has totally new chapters on The Nature and Role of Competitive Advantage and The Strategic Management of the Expanded Marketing Mix, and extensive new material covering:
* The changing role of marketing
* Approaches to analysing marketing capability
* E-marketing
* Branding
* Customer relationship management
* Relationship management myopia
* The decline of loyalty

The book retains the key features that make it essential reading for all those studying the management of marketing:- a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Professional Postgraduate Diploma.

Booknews

In preparation for exams to fulfill the certificate requirements of the UK's Chartered Institute of Marketing, Wilson (business administration, Loughborough U.) and Gilligan (marketing, Sheffield Hallam U.) provide coverage of key strategic considerations: analysis of current status, desired direction, decision-making strategies toward goals, strategic evaluation (e.g. through modeling approaches), and implementation and control. Each chapter includes exercises, discussion questions, and case studies. Annotation c. by Book News, Inc., Portland, Or.