NonProfit Organizations or Marketing

NonProfit Organizations

Author: Helmut Anheier

This textbook on nonprofit organizations, voluntary and community associations, and the third sector answers the increasing need for a high quality, accessible textbook for the increasing number of courses available on these subjects. Each chapter deals with theory and practice and includes a high level of features to aid reader accessibility, there will be study aids, a glossary, strong pedagogical elements such as boxes and case studies. Systematic in its treatment of theories, management approaches and policy analysis of the nonprofit field it methodically introduces central terms such as philanthropy, charity, community and the public good.

Table of Contents:

1	Studying nonprofit organizations	3
2	Historical background	20
3	Concepts	37
4	Dimensions I : overview	63
5	Dimensions II : specific fields	95
6	Theoretical approaches	113
7	Organizational theory and structure	139
8	Nonprofit behavior and performance	173
9	Resourcing nonprofit organizations	203
10	Stakeholders, governance, and accountability	225
11	Management I : models	242
12	Management II : tools and special topics	256
13	State-nonprofit relations	281
14	Foundations	301
15	International issues and globalization	328
16	Policy issues and developments	359
App	The international classification of nonprofit organizations : explanatory notes	383

Books about economics: How to Supervise People or Delivering Effective Training Sessions

Marketing

Author: Michael J Etzel

Stanton's "Fundamentals of Marketing" has long been distinguished by its balanced,contemporary coverage of the managerial approach to marketing fundamentals. Thoroughly updated and revised to reflect the rapidly changing landscape of marketing,this classic text continues to be distinguished by its readability,balanced coverage,and high-interest examples. State-of-the-art coverage in this edition includes relationship marketing,value marketing,ISO 9000,database marketing,and the technological developments that have reinvented marketing practice in the 1990s,such as Internet and World Wide Web marketing.