Monday, December 8, 2008

Contemporary Marketing 2009 Update or Negotiation

Contemporary Marketing 2009 Update

Author: David L Kurtz

Products often begin their lives as something extraordinary; and as they grow, they continue to evolve. The most successful products in the marketplace are those with known strengths that have been branded and marketed to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING 2009 UPDATE, you will find a text that includes everything you need to begin a marketing career, as well as concepts that will help you understand how to look at your own studies and your own career as a marketing adventure. All of the components of the marketing mix are included along with a great deal of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING has continued to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.

Booknews

This text comprises an updated, softcover version of . Boone (U. of South Alabama) and Kurtz (U. of Arkansas) present 19 chapters that cover the contemporary marketing environment; managing technology to achieve marketing success; marketing planning, information, and segmentation; customer behavior; and product, distribution, promotional, and pricing strategies. Contains many color illustrations. Annotation c. Book News, Inc., Portland, OR (booknews.com)



Table of Contents:

Part I. The Contemporary Marketing Environment. 1. Customer-Driven Marketing. 2. The Marketing Environment, Ethics, and Social Responsibility. 3. Global Dimensions of Marketing. Part II. Managing Technology to Achieve Marketing Success. 4. E-Commerce: Electronic Marketing and the Internet. 5. Succeeding Using Relationship and Database Marketing. Part. III. Marketing Planning, Information, and Segmentation. 6. Marketing Planning and Forecasting, (completely new planning appendix). Appendix Developing a Marketing Plan. 7. Marketing Research and Decision-Support Systems (expanded discussion of data mining). 8. Market Segmentation, Targeting, and Positioning. Part. IV. Customer Behavior. 9. Consumer Behavior. 10. Business to Business Marketing (SIC material has been replaced with the new NAISC Classification System ). Part. V. Product Strategy. 11. Product Strategies. 12. Brand Management and New Product Planning (new information on captive brand s). Part. VI. Distribution Strategy. 13. Marketing Channels and Logistics Management. 14. Retailing, Direct Marketing, and Wholesaling. Part. VII. Promotional Strategy. 15. Integrated Marketing Communications (new information on online sponsorships). 16. Advertising, Sales Promotion, and Public Relations (new information on banner ads, intertestial ads and advertorials). 17. Personal Selling and Sales Force Management. Part. VIII. Pricing Strategy. 18. Price Determination. 19. Managing the Pricing Function.

New interesting textbook: Business Essentials or Meeting the Ethical Challenges of Leadership

Negotiation

Author: Roy J Lewicki

Negotiation is a critical skill needed for effective management. Negotiation 5/e explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and intergroup conflict and its resolution. It is relevant to a broad spectrum of management students, not only human resource management or industrial relations candidates.



Table of Contents:

1.
The Nature of Negotiation

2.
Strategy and Tactics of Distributive Bargaining

3.
Strategy and Tactics of Integrative Negotiation

4.
Negotiation Strategy and Planning

5.
Perception, Cognition, and Emotion

6.
Communication

7.
Finding and Using Negotiation Power

8.
Influence

9.
Ethics in Negotiation

10.
Relationships in Negotiation

11.
Agents, Constituencies, Audiences

12.
Coalitions



13.
Multiple Parties and Teams

14.
Individual Differences I: Gender and Negotiation

15.
Individual Differences II: Personality and Abilities

16.
International and Cross-Cultural Negotiation

17.
Managing Negotiation Impasses

18.
Managing Negotiation Mismatches

19.
Managing Difficult Negotiations: Third Party Approaches

20.
Best Practices for Negotiators

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