Whos Bashing Whom Trade Conflict in High Technology or Lights Camera Campaign

Who's Bashing Whom? Trade Conflict in High-Technology

Author: Laura DAndrea DAndrea Tyson

What trade policies should the United States adopt to support its high-technology industries? What domestic policy initiatives are necessary to realize this goal? What new multilateral rules are required to contain high-technology trade conflict between the United States and its trading partners? Does the time-honored distinction between free trade and managed trade make sense in high-technology industries, which are actively promoted and protected by national governments around the world?

This volume answers these questions on the basis of detailed and rigorous case studies of trade disputes between the United States, Japan, and Europe in aircraft, semiconductors, supercomputers, telecommunications, and other electronics products. Tyson proposes a "cautious activist" policy agenda to promote US competitiveness in high-technology sectors and to strengthen multilateral rules governing high-technology trade.

Table of Contents:

	Preface
	Acknowledgments
1	America's High-Technology Trade Challenge: The Perspective of a Cautious Activist	1
2	Trade and System Conflict in Technology-Intensive Industries	17
3	From MOSS to Motorola and Cray: Managing Trade by Rules and Outcomes	53
4	Managing Trade and Competition in the Semiconductor Industry	85
5	Industrial Policy and Trade Management in the Commercial Aircraft Industry	155
6	Managing Trade and Investment: Europe's Evolving Strategy in the Electronics Industry	217
7	A Cautious Activist Agenda for U.S. Policy in High-Technology Industries	253
	Index	311

Books about marketing: Organizational Change for Corporate Sustainability or Industrial Mechanics and Maintenance

Lights, Camera, Campaign!: Media, Politics, and Political Advertising

Author: David A A Schultz

This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.