The Business Writer's Handbook
Author: Gerald J Alred
More than just a guide, The Business Writer’s Handbook places writing in a real-world context with quick and easy access to hundreds of business writing topics and scores of sample documents. Its dedicated author team — with decades of combined academic and professional experience — has created a comprehensive reference tool for students and professionals alike, with extensive coverage of grammar, usage, and style.
Always anticipating the needs of today’s business writers, the ninth edition includes expanded coverage of audience and context, and reflects the impact that e-mail and technology have had on workplace communication. An integrated companion Web site works together with the text to offer additional resources with the same clarity of instruction.
Look this: Healthy Heart or Everyday Raw
Steps to Small Business Start-up: Everything You Need to Know to Turn Your Idea into a Successful Business
Author: Linda Pinson
When it comes to starting a new business, there are many details entrepreneurs need to consider—securing a name, getting financing and licenses, and marketing the new venture are just a few. Without a practical business plan, new ideas drift or are lost completely due to a lack of preparation.
Over the years, some of the most successful entrepreneurs have found Steps to a Small Business Start-up by Linda Pinson and Jerry Jinnett to be one of the most dependable and informative resources on the market. Now in its sixth edition, written for small business owners, by successful small business owners, this comprehensive guide offers proven methods for building a business on a solid foundation.
With up-to-date information on new technologies, e-commerce, Web resources, and the trendiest marketing techniques, aspiring entrepreneurs can create and implement their business plans to the fullest extent.
The forms, examples, and worksheets make this workbook an ideal resource for anyone inquiring about, considering, or serious about Entrepreneurship.
Table of Contents:
Introduction | ||
1 | Getting Started | 1 |
2 | Finding a Business | 9 |
3 | Choosing a Business Name | 17 |
4 | Choosing a Business Location | 21 |
5 | Developing a Home-Based Business | 29 |
6 | Choosing a Legal Structure | 37 |
7 | Presenting Your Business | 49 |
8 | Protecting Your Business | 57 |
9 | Securing a Business License | 65 |
10 | Registering a Fictitious Name (DBA) | 71 |
11 | Obtaining a Seller's Permit | 77 |
12 | Setting Up a Bank Account | 87 |
13 | Selecting Your Insurance | 93 |
14 | Financing Your Business | 101 |
15 | Keeping Your Books | 109 |
16 | Projecting Your Cash Flow | 129 |
17 | Researching Your Market | 143 |
18 | Advertising Your Business | 159 |
19 | Business Planning: The Key to Your Success | 173 |
Appendix I: Glossary | 179 | |
Appendix II: Resources for Small Business | 193 | |
Appendix III: Worksheets | 205 | |
Index | 239 |
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