Public Relations Writing and Media Techniques or Culture of the New Capitalism

Public Relations Writing and Media Techniques

Author: Dennis L Wilcox

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing book available, with real-world examples of outstanding work by public relations professionals.

The basics of public relations writing, writing for the mass media, writing for other media (including newsletters, the Internet, social media, speeches, direct mail, and others), and managing programs and campaigns, including special events.

Public relations writing.

Booknews

This textbook examines how public relations specialists gather information, produce copy, and distribute material through different media. Topics include the laws and regulations affecting public relations practice, the ethics of persuasion, what constitutes<-->and how to generate<-->news, news releases and features, publicity photos, pitch letters, media advisories, press kits, op-ed articles, effective event management, writing a comprehensive program plan, and bottom-line evaluations of one's efforts. The new edition features material on the web, increased treatment of radio and TV, case studies from public relations campaigns, and discussion of preparing material for an organization's web site. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Books about economics: Real Resumes for Administrative Support Office and Secretarial Jobs or TERMINAL CHAOS

Culture of the New Capitalism

Author: Richard Sennett

The distinguished sociologist Richard Sennett surveys major differences between earlier forms of industrial capitalism and the more global, more febrile, ever more mutable version of capitalism that is taking its place. He shows how these changes affect everyday life—how the work ethic is changing; how new beliefs about merit and talent displace old values of craftsmanship and achievement; how what Sennett calls “the specter of uselessness” haunts professionals as well as manual workers; how the boundary between consumption and politics is dissolving.

In recent years, reformers of both private and public institutions have preached that flexible, global corporations provide a model of freedom for individuals, unlike the experience of fixed and static bureaucracies Max Weber once called an “iron cage.” Sennett argues that, in banishing old ills, the new-economy model has created new social and emotional traumas. Only a certain kind of human being can prosper in unstable, fragmentary institutions: the culture of the new capitalism demands an ideal self oriented to the short term, focused on potential ability rather than accomplishment, willing to discount or abandon past experience. In a concluding section, Sennett examines a more durable form of self hood, and what practical initiatives could counter the pernicious effects of “reform.”