Designing Brand Experience or Developing Hospitality Properties and Facilities

Designing Brand Experience: Creating Powerful Integrated Brand Solutions

Author: Robin Landa

In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications-brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others-while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide.

Table of Contents:

TABLE OF CONTENTS Foreword Introduction: Historical Overview Preface
PART I Strategy

Chapter 1. What is branding?

Chapter 2. The Branding Process
PART II IDEAS

Chapter 3. Formulating Relevant Branding Ideas

Chapter 4. Brand Constructs: Strategic Advantages
Part III
DESIGN

Chapter 5. On Designing

Chapter 6. Designing Visual Language Elements of the Brand Identity

Chapter 7. Designing Brand Identity Applications: Identification graphics

Chapter 8. Designing Brand Identity Applications: Advertising and Promotional Design
Part IV More Case Studies

Read also Modern Real Estate Practice Flashcards or The Successful Internship

Developing Hospitality Properties and Facilities

Author: Josef Ransley

Developing Hospitality Properties and Facilities sets out some of the key issues in developing hospitality properties from the hospitality manager's perspective. From the original concept, through each part of the process, it provides an essential guide for students and professionals on how to manage hospitality facilities to their best effect, using a model-based insight into the process in an informed, but non-technical way.

Now in its second edition, this successful text has been updated with new international case studies from companies such as MyTravel, Disneyland Paris Hotel, Elysium Beach Resort Cyprus and many others. It also includes new chapters from well-known authors. With contributions from both academics and practitioners, this book looks at design, building issues, operational relationships, and therefore provides the hospitality manager with insight into how these areas work and what they need to know in order to get the best out of them.

* The only text that bridges the gap between generic and applied texts for students and practitioners in hospitality and tourism
* Updated with international case studies such as Disneyland Paris, Radisson SAS, Brussels and Elysium Beach Resort, Cyprus
* New contributions from acclaimed authors and figures in the industry, such as Richard Penner and Jan de Roos, Cornell University, USA